Bing, Google, PPC, PPC Mistakes, PPC ROI, SEO
Google has traditionally made big announcements in the Spring or Early Summer. For the last several years, they have revolved around mobile. For example, in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of...
Bing, Google, PPC, PPC Mistakes, PPC ROI
Pay Per Click Advertising (also known as PPC) plays an indispensable role in your digital marketing campaign. However, unless you do this for a living, there are a few mistakes that will inevitably affect your performance, which will affect your ROI, which is the...
Bing, Google, Phone Conversions, PPC, PPC ROI, Sales Leads
As we preach to our clients constantly, the highest quality and highest PPC ROI form of leads are phone calls from search engines, such as Google or Bing. As we have shifted, as a business culture, increasingly towards contact forms and social media leads, we...
