Maximize SEO Link Building Part 1
The fact is the quality SEO link building is expensive and time consuming.
It’s important that you get the most out of every single link you acquire.
These 3 conditions have to be met in order for this to be possible:
- Your website has to be technically optimized site
- Your website has to have a strong site plan
- You to have produce consistent, quality, valuable content.
Before you worry about your external links, here are some internal factors you must have under control.
1. Eliminate Technical Issues.
You need to make sure that your on-site structure is correct before you worry about back links.
Your link building efforts could have some major issues is these problems are not addressed at the outset.
For your campaign to be successful, you need to have your house in order, so to speak.
Here are the basics to put on your on site “checklist”:
- Site loading speed
- Correct uses of no-index, no follow, etc. directives.
- Meta Data that is duplicate in nature
- Duplicated content
- Redirect Daisy Chains
- 404 Errors
- 302 Redirects
- Canonical errors
- Check the Mobile Friendliness of your website (Google has a free tool for this online: Mobile Friendly Test)
Following are a core list of tools to identify these errors with:
Make sure these errors are fixed and in order before you proceed with any link building.
2. SEO Link Building Tip #2: Make sure your site architecture is strong.
Good site architecture ensures that you will have link equity distributed properly on your website. Your back links will be working harder and better for you as a result.
3. SEO Link Building Tip #3: Have strong content on your website
Once your technical issues are fixed and you have got your site architecture strong, you then need to make sure that your content is strong.
Your content strategy is the most important part of your SEO campaign, pure and simple.
If your content is poor, your site will not drive much organic traffic, no matter how many back links or the quality of them.
The simple fact of the matter is:
Most of your search engine traffic will come from long-tail searches.
Long-tail traffic is achieved by creating content that covers the appropriate long tail keyword searches in your business or industry.
Don’t make the mistake of going out there and creating thin, keyword stuffed articles.
Instead, focus on making substantial content around a single keyword.
SEO Link Building Risks
Here are a couple of questions you need to ask for yourself
- Are you willing to take a chance on link building tactics that could potentially penalize your website?
- Would you like to, instead, take a less risky campaign that decreases your chances of getting stun by Google?
Your answer should be Yes to #2, plain and simple.
One example of a riskier technique is PBN backlinks. Not too long ago, you could build a new website, get some PBN back links and you could see very quick ranking results using them.
It didn’t take long before Google caught wind of this.
A “sandbox” was added to the algorithm that holds new websites back.
What can be taken away from this?
Previously, it was possible to rank using PBN back links within a month or so.
However, it now takes up to three months to rank with PBN back links and incur all of that risk.
Bottom line is that you should stay away from these types of links.
It is clear that it is no longer worth the risk and reward of running a PBN.
That being said, focusing on high-quality, relevant back links is the key to avoiding penalties and actually seeing long-term results from your SEO Link Building campaign.
In the next part of our series, we will look at some solid link building techniques that will work both today and tomorrow.