When managed effectively, a PPC Management campaign can be extremely beneficial for your business. With the help of Tomorrow’s Online Marketing, you can get better results while saving valuable time and money.
The easiest way to get advice from an expert is to ask. So let us help you with your campaign. There are 13 critical mistakes that virtually every client makes which ends up costing them enormous sums of money over time. Let us perform a free adwords account audit for you to catch these mistakes now, before it costs you any more money. The audit is free, as is the report you will receive when the audit is complete. Simply fill out the form on the right to get started.
Working on hundreds of PPC campaigns as a certified Google partner has helped us develop a proven approach to PPC management:
We take the time to get to know your business and how it could benefit from an effective PPC Management campaign. Then we work with you to review any existing PPC Management efforts and set goals. This important step lays the groundwork for success.
The famous saying “failing to plan is planning to fail” definitely holds true in the PPC Management world. That’s why we thoroughly analyze your business–audience demographics, product/service benefits, other marketing efforts, etc. From there, we conduct keyword research, analyze competitor ads to see what’s working for them, and establish a strategy for your campaign that gives us a clear path forward but allows the flexibility to adjust as we go.
Ads will be crafted based on the extensively researched keyword list developed specifically for your business. Each ad will also encourage your potential customers to take some kind of action, ultimately turning passive searchers into engaged prospects. During ad development, we will work with you to determine whether ads will be qualified or not. Qualified ads are more targeted to your exact demographic, using more specific and informative ad copy. The idea is that you’re attracting fewer click-throughs but gaining a potentially higher conversion rate.
Another consideration at this point is where the ad will lead people who click on it. We can either use your main portal or a customized campaign page–either way, it needs to deliver the experience the user is expecting.
Final setup tasks include ad geo-targeting, budget allocations, analytics installation, and automated account alerts.
Throughout the duration of your campaign, we continue to work behind the scenes. Ads will be split tested to ensure that we’re using the most effective language and layout. Statistics including impressions, average cost per click, click-through rate, and conversion rate will be continually analyzed. We will raise and lower the average cost per click, keeping all of your keywords active while keeping you on budget. And we will manage a list of negative keywords–an important part of any PPC Management campaign–to help increase your click-through rate, reduce your average cost per click, and ultimately increase your ROI.
In addition to these steps we take to ensure your campaign is running a peak efficiency, we also implement call tracking analytics and goal conversions on your website. These two items help both of us to monitor and know what’s working and what isn’t. The overall goal is to increase your business and these conversion metrics allow us to put together the full picture for everyone to see.
Hours: (All times CST)
M – 9am – 5pm | T – 9am – 5pm | W – 9am – 5pm | Th – 9am – 5pm | F – 9am – 5pm | Sa – Closed | Su – Closed